Twitterversity: Twitter Stats, Demographics and Fun Facts

Twitter by the Numbers: Stats, Demographics & Fun Facts (about 2018 / 2019)

Twitter Statistics

330 million (source)

Last updated: 9/5/19

500 million (source)

Last updated: 9/5/19

80%

Last updated: 6/24/18

152 million (source)

Last updated: 9/5/19

34% of Twitter users are females and 66% are males.
22% of US adults use Twitter.
24% of All Internet male users use Twitter, whereas 21% of All Internet Female users use Twitter.
There are 262 million International Twitter users (users outside the US) which make up 79% of all Twitter accounts.
There are 48.35 million monthly active Twitter users in the US.
Roughly 42% of Twitter users are on the platform daily.
US accounts for just 31 million monetizable daily active Twitter users.
The total number of Twitter users in the UK is 13.7 million.
38% of Twitter users are between the ages of 18 and 29, 26% users are 30-49 years old.
56% of Twitter users $50,000 and more in a year.
80% of Twitter users are affluent millennials.
93% of Twitter community members are open to brands getting involved, if done so in the right way.
The top three countries by user count outside the U.S. are Japan (35.65 million users), Russia (13.9 million), and U.K. (13.7 million).
80% of Twitter users accessing the platform on a mobile device, and 93% of video views are on mobile.

Twitter’s total revenue in Q4 2019 reached 1,01 billion U.S. dollars
Advertising revenue totaled $885 million, an increase of 12% year-over-year.
US is Twitter’s largest market in terms of revenue: it generated $591 million, an increase of 17 percent year-over-year.
Mobile advertising revenue was 88% of total advertising revenue.
Total ad engagements were up 29% year-over-year.
Twitter is currently valued at $24.6 billion.

Twitter can handle 18 quintillion user accounts.
71% of Twitter users say they use the network to get their news.
85% of small and medium business users use Twitter to provide customer service.
93% of Twitter community members are open to brands getting involved, if done so in the right way.
Tweets with GIFs get 55% more engagement than those without. However, only 2% of Tweets contain GIFs.
Twitter hosted 1,300 live streamed events, 80% of which streamed to a global audience.
Twitter also live-streamed 96 million hours of live user-generated content in Q3 via Periscope.
Twitter’s timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average.
As of December 31, 2019, there were more than 1,700 Topics that people could follow in six languages.
92.23 percent of UN member countries had some Twitter presence. Overall, 95 percent of G20 countries were active on Twitter.
Twitter’s revenue per employee is $210,417.
Barack Obama is currently the most followed account on Twitter with over 112 million followers.
93% of Twitter’s video views happen on a mobile device.
Twitter is the preferred social network for news consumption.
Twitter app got 11.7 million downloads for AppStore.
Daily limit of tweets is 2,400 per day.
Most used emoji in tweets is “Face with Tears of Joy” (used more than 2.7 billion times)